The History of A.I.P. Monaco
Max Poggi
An Iconic Yet Discreet Figure of Monaco
Born on 17 February 1935 in Monaco, Max Poggi was more than just an entrepreneur—he was a visionary and a man deeply devoted to the Principality of Monaco.
After studying law in Paris, this tireless worker quickly ventured into the business world, successfully exploring various industries.
Among his most notable achievements was his role as the advertising manager for the Automobile Club de Monaco (ACM) racing events, most notably the prestigious Monaco Formula 1 Grand Prix, which continues to make history in motorsport today.
Despite his naturally discreet nature, Max Poggi left an indelible legacy in the world of sport. His active support for the creation of the Monaco Historic Grand Prix demonstrated his passion for automobiles and his desire to preserve Monaco’s rich cultural and sporting heritage.
Beyond Formula 1, he served as Vice-President of AS Monaco FC, contributing to the club’s international success. A generous man, Max Poggi was also a dedicated donor to the Princess Grace Hospital Centre (CHPG) and a key founding partner of the Monaco Institute of Sports Medicine and Surgery (IM2S).
In a completely different field, he led La Gazette de Monaco for twelve years, revitalising the publication in 1998 at the request of Prince Rainier III, ensuring its continued influence.
A Commander of the Order of Saint-Charles, Max Poggi worked tirelessly for the benefit of the Principality, which he considered to be at the heart of his success and life.
AIP MONACO: 40 YEARS SERVING THE MONACO FORMULA 1 GRAND PRIX
A.I.P. Monaco’s responsibilities extended far beyond the mere sale of advertising space.
The company recruited, trained, and supervised the hostesses who welcomed spectators from around the world. These hostesses also sold official merchandise, including programmes, postcards, and stickers, further reinforcing the identity and prestige of the event.
However, one of A.I.P. Monaco’s most significant contributions was its publishing role. Each year, the company collaborated with renowned artists—including illustrators, painters, and photographers—to design the official posters of the Monaco Formula 1 Grand Prix. These artistic creations not only captured the elegance of the Monaco circuit but also embodied the competitive spirit of Formula 1.
A Legacy Preserved
Following Max Poggi’s passing in 2012, A.I.P. Monaco’s mission came to an end, but its legacy lives on through initiatives like Monaco F1 Posters.
Monaco F1 Posters pays tribute to the visionary work of those who immortalised the spirit of the Monaco Formula 1 Grand Prix through these unique posters.
Since the 2013 edition of the Grand Prix, the Automobile Club de Monaco has continued to uphold the history and values of this extraordinary event.